ROCKWELL
For our Typography 2 final, we were to create a 24x36” poster that embodied a chosen typeface. I interpreted Rockwell as a masculine, “tough guy” typeface due to its thick weight and serifs. To make use of its purpose as a display font, I created a magazine cover featuring Juice, the most badass barber in town.
STACY ZOU /// visualDESIGNER
/// Los Angeles based. Creative designer + problem solver with a concentration on graphics. Currently enrolled at Art Center College of Design in Pasadena, California. This is a collection of selected works and the design process.CONTACT ME /// stacy.zou@gmail.com
+1 626 277 7845
Message in the Environment
Art Center College of Design Sinclair Pavilion, 25 ft x 2.5 ft
Typographic installation consisting of approximately 3,600 toy soldiers, each an inch and a half tall. “YOU GO GIRL” was chosen because from afar, the quote seems trite - something thrown around daily, casually said at a softball game or to calm someone’s nerves right before a big event. But if the viewer is curious enough to walk up the hill and take a closer look, they will discover that each letterform is constructed of a team of army women, each individually spray painted hot pink and strategically laid out on the landscape.
The installation required maintaining mental strength, endurance, patience, and dedication to do whatever it took to make a valued statement seen. It manifested in myself exactly what I intended to portray to the public about strong, independent women. Society often sees women being physically built to be not as strong as men. But strength is a measure of not only physical but also emotional power, and women throughout history have excelled in both categories.
In 1994, the Ground Combat Exclusion policy officially banned women from serving in combat, but the issue remained a back and forth controversy over the years.
Coincidentally, the installation relevantly took place around the same time Secretary of Defense Leon Panetta removed the military’s ban on women serving in combat, recognizing that women are just as, if not more, adept in strength and power to fight for their country.
Stay tuned for a time lapse video coming up in the next few weeks!
On the Fence
Brian Rea
Term 05 Spring 2013
Animals in LA Tape Mural
In about 10 hours, a team of 12 illustrators and graphic artists created a 79 foot mural, completely made of just black masking tape! Our theme was bit map SoCal animals. That’s why you see vignettes of hypebeast bears, bunnies at the skatepark, hamburgers floating in Santa Monica, and sloths hanging on the freeway signs.
The mural was installed in the B3 Basement Level of the Art Center College of Design South Campus.
On the Fence
Brian Rea
Term 05 Spring 2013
Here’s a timelapse of the installation my teammate Jason Chang put together. Be sure to check out all the fun we had putting this together!
Supernova: Takes You to the Sky
Beverage Packaging Design
Adolescence and young adulthood is a memorable, exciting time in life, where everything is fast-paced and spontaneous. We often adventure to all-night parties, music festivals, and nightclubs to seek thrill and a good time. In order to stay awake, however, many resort to use of alcohol or drugs.
Supernova, an energy drink that “takes you to the sky,” is a cutting-edge, healthy, effective, and delicious alternative that keeps you awake all night long. The intergalactic theme and light illusions make it a fun way to stay hydrated and healthy. Supernova is a specialty drink — one that is only available at the event venues or special kickoff events. (e.g. members who purchased the VIP tickets of the Electronic Daisy Carnival attend an exclusive welcoming show and have this at their tables.) This beverage is not sold at the local BevMo or Pavilions supermarket.
Flavors pictured: Green Martian, Winter Solstice, and Euphoric Berry
Packaging Design 1
Dan Hoy
Term 04 Fall 2012
Supernova: Takes You to the Sky
Beverage Packaging Design
Adolescence and young adulthood is a memorable, exciting time in life, where everything is fast-paced and spontaneous. We often adventure to all-night parties, music festivals, and nightclubs to seek thrill and a good time. In order to stay awake, however, many resort to use of alcohol or drugs.
Supernova, an energy drink that “takes you to the sky,” is a cutting-edge, healthy, effective, and delicious alternative that keeps you awake all night long. The intergalactic theme and light illusions make it a fun way to stay hydrated and healthy. Supernova is a specialty drink — one that is only available at the event venues or special kickoff events. (e.g. members who purchased the VIP tickets of the Electronic Daisy Carnival attend an exclusive welcoming show and have this at their tables.) This beverage is not sold at the local BevMo or Pavilions supermarket.
Product photography by the talented
Frankie Concha!!
Packaging Design 1
Dan Hoy
Term 04 Fall 2012
Installation Shoot/Art Direction
Mock cover of the New York Times Magazine’s “Year in Ideas” 10th Anniversary Special
Individually, our team created a set of unique characters constructed from entirely cardboard boxes. The head, bodies, and lower limbs were all removable and interchangeable. As a team, we art directed and made decisions that led to the best ensemble for the magazine cover. This was shot at Art Center College Of Design South Campus.
On the Fence
Brian Rea
Term 05 Spring 2013
Mizu for PetSmart
Mizu is an in-store brand for PetSmart that specializes in outdoor pond care and everything koi fish related. PetSmart has recently decided to diversify its animals and poducts by expanding the merchandise and products to large, exotic fish and backyard pond care. This line offers merchandise such as installable ponds, filters, pumps, UV lights, and actual koi fish bred by professionals. The pond care department of PetSmart can be found in an adjunct building attached to the main PetSmart store.
Mizu translates to “water” in Japanese, and the brand strives to help maintain only the healthiest environment and offer the most convenient products essential to your beautiful koi fish’s needs. Koi are phenomenal, unique animals rich in Asian culture, dating back to ancient times. Mizu believes in modern design solutions and aesthetics while keeping the tradition of raising koi, as well as the essence of their timeless beauty, alive in contemporary times.
Packaging 1 Design
Dan Hoy
Term 04 Fall 2012
Saban Free Clinic, Los Angeles
In-depth Rebranding
Saban Free Clinic - Walk for Smiles PROMO from Stacy Zou on Vimeo.
The Saban Free Clinic, formerly called the LA Free Clinic, is a medical home for all of Los Angeles for those who are unable to provide their own health care. I focused on not only changing the logo and visual look of the clinic, but also changing the reputation and how people perceive the clinic. By opting for a cleaner, simpler, friendly look, it changes the audience’s false preconceived notion of the clinic being a run-down center for the needy and instead a loving helping hand for everyday people from all around the beautiful city.
Walk for Smiles is a fictional benefit walk where all profits go back to the clinic for all its support for the city over the years.
“They’ve always been there for us. Now it’s our turn to do the same.”
A special thank you to my favorite cinematographers Julian Juarez and Kimi Juds, as well as all my actors and actresses who dedicated their time to make this project possible! (The original cut was much longer but due to editing+time constraints, the script was cut down. I wish I could use everyone! Regardless, thank you all for participating. Your help was greatly appreciated!!)
For the full in-depth rebrand,
CLICK HERE.
Communication Design 4: Transmedia
Guillaume Wolf
Term 04 Fall 2012
Credits:
Julian Juarez
Kimi Juds
Mary Emfinger
Jeff Sinclair
Mari King
Yvonne Anwanwan
Bonnie Williams
John Wheaton
Sonam Dhage
Tanha Dil
Hannah Wolfe
Quinton Larson
Careese Kwok
Clayton Ojeda
Rosie Geozalian
Khari Cephas
Monica Kim
Keaton Manning
Nicole Abbot
Eddie Won
Dominic, Irene, Joe & Alma Saavedra
James Robinson
Katie Wong
Jessie Zhong
Patty & Sally
Elim Pan
Mike Boyadzhyan
Hunter Pei
Hao Lin
Yohan & Stephanie
Elim Pan
Sydney Cheung
Shot at Art Center College of Design South Campus in Pasadena, CA.
Saban Free Clinic, Los Angeles
In-depth Rebranding
These are sample webpages for the Saban Free Clinic rebrand. One of the main challenges of a free medical clinic is its high volume of patients and limited number of staff members. Oftentimes it takes a few disconnects from the telephone line to finally get to an appointment time, followed by several hours spent in the waiting room. Created online is a system to search and reserve preferred time and dates of appointments to help minimize the wait time for medical attention. Also featured on the homepage are upcoming events such as holiday donation drives and Walk for Smiles, a fundraising benefit for the city, hosted by the clinic. The featured “Got Your Back” t-shirts are also available for purchase and profits go to the clinic, since it heavily relies on solely donations for its finances.
For the full in-depth rebrand, CLICK HERE.
Communication Design 4: Transmedia
Guillaume Wolf
Term 04 Fall 2012
OYSTER: 3D Abstraction from Nature
Sculptural piece. Accentuating what makes an oyster an oyster without creating a literal representation of the subject. I chose to use recycled newspaper to exaggerate the layers of an oyster and a clean, pearlescent piece of white acrylic to represent its clean and glossy cups. What makes an oyster an oyster is its beautiful juxtaposing rough exterior and smooth interior. The sculpture is inspired by Frank Gehry’s architecture.
Design 2: Color and Structure
Jon Nguyen
Term 02 Spring 2012
Experimental Typography
A collection of weekly exercises throughout the term. Each week we were given a strict limitation of ways to set the same body copy for “Contemporary Architecture” to see how far we could push creativity but stay within our boundaries at the same time. Hardcover bind using untreated wood covers and faux leather for the front and back covers.
For a full view of the book, click here.
Typography 2: Structure
Chesley Nassaney
Term 02 Spring 2012
College Accounting: Storytelling through recreation of original form of print.
This was an old college accounting textbook recreated to document the out-of-control life of a college male student. Artifacts are both real and simulated. The book is a complete horrific reader experience. It was soaked in beer for several days, stuffed with lit cigarettes, and then actual mold grew on each page. Update soon with complete online version of page-by-page book. Stay tuned.
Communication Design 3: Narrative
Leonard Konopelski
Term 03 Summer 2012
Who says a real man can’t enjoy a cucumber facial?
For more, including a full PDF version of the process book, click here
Typography 2: Structure
Chesley Nassaney
Term 02 Spring 2012
Great American Author’s Series:
J.D. Salinger
Brochure for your chosen American writer. J.D. Salinger is one of my favorites. 8 pages, saddle-stitched, cover pinted on metallic copper cardstock to highlight the New York skyline.
Typography 3: Context
Chesley Nassaney
Term 03 Summer 2012
A 30 second tribute piece for one of my favorite movies, 500 Days of Summer. This is the scene where Tom describes everything he loves about Summer. The song used is from the movie soundtrack — “You Make My Dreams Come True” by Hall & Oates.
Motion Design 1
Wilfred Wong
Term 02 Spring 2012
Urban Decay Cosmetics
Urban Decay offers trend-setting cosmetics with an edge…feminine, a little dangerous, and a lot of fun. The rebranded logotype was hand-drawn, brought into a digital program for colorization, then animated in AfterEffects.
Motion Design 1
Wilfred Wong
Term 02 Spring 2012
